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assistant production manager Resume
Cynthia
US-Illinois-Chicago
10+ yrs
Yes
Yes
Manager
www.surewedothat.com
I\\\'m looking to apply a passion for team development and turning marketing data into creative and compelling programs and promotions with an organization that\\\'s committed to enhancing the quality of brand communications and profitability of customer relationships.
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EXPERIENCE/ACCOMPLISHMENTS
White Pine Consulting Group (WPCG), Chicago, IL March 2000 – Present
Marketing/Project Consultant
(www.DataNetUS.com)
Ms. Carter has been involved with FCC related business and technologies since 1984, and holds an rf spectrum license in Bakersfield, California. As an investor and consultant to communications technology companies, she has been a key apostle for market applications utilizing low-frequency bandwidth in the U.S. and China through her company DataNet, Inc. (www.DatanetUS.com).
• Designed corporate identity, authored corporate positioning for a new telecom technology start-up that resulted in company acquisition by a US national wireless telemetry network.
• This led to working with technology designers to develop US and global markets for the spectrum.
Other clients include an online payment systems developer (brand consulting), online gaming software developer (marketing plan, brand consulting), commercial photographer (web site), wireless telecommunication start-up (brand development), home furnishings designer (product catalog), real estate title company (web site).
White Pine Productions, Inc., Chicago, IL November 1992 – Present
Manager
(www.surewedothat.com)
Integrated marketing communication agency specializing in response-oriented advertising, direct marketing, online and sales support programs for business and consumer marketing clients including The Quaker Oats Company, Leo Burnett USA, J. Walter Thompson, Lee Hill, Inc. (div. of Draft Direct) and The Chicago Association of Direct Marketing. Design services include advertising, collateral, direct mail, web concept and development.
• Creative development for Marines online banner campaign 2004 and 2005.
• Inaugural web sire for Chicago Association of Direct Marketing annual conference.
• Bandai Entertainment (package design), Princess Cruises (campaign development), Blockbuster Entertainment (No late fees online concepting and banner campaign, Try It or Buy It banner campaign and gift card sales support), Heinz pet foods (web site).
• NLEA packaging redesign for Quaker Oats breakfast division.
• Developed sales kit for Blockbuster Entertainment gift card business that resulted in 80% increase in sales call acceptance and 60% increase in corporate account sales.
• Creative development on Heinz Pet Foods brand web site that became a Clio award finalist.
• Hired, trained, evaluated and mentored staff, resulting in growth of agency service capabilities.
Broadcast Promotion Development, Reno/Lake Tahoe, NV Jan. 1990 – Sept. 1992
Performed contract consulting with previous colleagues on concept development, planning and execution of community promotional and charitable events, plus new broadcast format launches:
Incline Village Tennis Classic Incline Village, NV June – Sept. 1991
KDEO AM/FM format launch Honolulu, HA May 1990 – Feb.1991
The Waitress Olympics Reno, NV, and Honolulu, HA Jan. – Sept. 1990
Chase Broadcasting, Inc. (WTIC), Hartford, CT Sept.1988 – Oct. 1989
General Sales Manager
Supervised staff of 8 with revenues exceeding $6MM. Established a promotional department profit center contributing over 4% of station revenue in the first year despite a new format introduction by a local competitor.
Americom, Inc. (KHTZ-AM/FM), Reno/Lake Tahoe, NV Jan. 1985 – Aug. 1988
General Manager Dec. 1985 – Aug. 1988
Supervised staff of 24 with revenues exceeding $1 million dollars. Moved station from seventh to first in the market. Reduced operating costs by more than 18% with procedures to improve coordination of projects between operations and sales. Oversaw FCC approval to increase station power, enlarging market area by >250%.
Generated operations relocation from Lake Tahoe to Reno, a larger trading zone. Initiated qualitative and quantitative research that resulted in a format modification that moved station into the number one market position. Supervised marketing campaign strategy and tactics to debut product/format modifications.
General Sales Manager Jan. – Nov. 1985
Supervised over 500 on-air station/client promotions. Programming-based promotional strategy that lead to increased revenues of 12% and increased trial of 16% and frequency of .6%. Produced \\\"The Reno Tennis Classic,\\\" a three-day event that generated front-page color newspaper coverage along with coverage from the three (at the time) network television stations.
Produced the Reno and Honolulu \\\"Waitress Olympics\\\", including all phases of concept, development and execution. Event earned proceeds for charity.
Jonsson Communications (KROI/KPLY), Reno, NV Jan. – Dec. 1985
Sales Manager
Hired, trained and supervised sales staff of five and support staff, prepared projections and budgets. Increased revenue 40% in the initial 6 months.
WGN of Sacramento, Inc. (KCTC/KGNR), Sacramento, CA July 1983 – Dec. 1984
Account Manager
Created vendor program adding $10,000 monthly to revenues. Became station\\\'s top revenue producer by the end of the first year.
McClatchy Broadcasting, Inc. (KOH), Reno, NV Apr. 1980 – July 1983
News Reporter, Talk show host, Account Executive
Performed literally every job at this northern Nevada News/Talk giant. Sales, stringer and covered local politics, county commission meetings. In the baseball off-season, hosted a live call-in talk show from 7-9p. The show achieved a 14.8% share in the market.
SKILLS
MS Word, Excel, Access, Power Point, Adobe Photoshop, Illustrator, Macromedia Flash, HTML
EDUCATION
BS English, Southwest Missouri State University, Springfield, Missouri
AWARDS
Clio (web finalist)
AFFILIATIONS
Chicago Area Internet Society (founding member); Chicago Assoc. of Direct Marketing; Delta Sigma Chi
WEBSITE
Online samples available at http://www.surewedothat.com
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