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Public Relations Specialist Resume


Contact Candidate


Name:

Tracey

Location:

US-California

Experience:

10+ yrs

Willing to Relocate:

Yes

Willing to Travel:

Yes

Most Recent Job Title:

Public Relations Specialist

Personal Website:

Objective:

Seeking product managment or marketing position with consumer goods company. Direct product experience and background in crafts, gift, toy and apparel industries.

Resume Text:

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s; Coordinate pr and marketing initiatives with partner agencies; Generate press releases and trade coverage; Track clippings, print editorial, and television/radio broadcast segment impressions.

MRS. GROSSMAN’S, PETALUMA , CA
Domestic sticker manufacturer

Marketing Coordinator, 1999 to 2004
•Collaborated with in-house Art, Purchasing and Pre-Press departments to introduce 90 to 140 new skus annually;
•Managed master timeline of taking product from concept to shelf, specifically addressing packaging, fixture and collateral needs; Developed signage, display boards and project sheets for point of purchase;
•Wrote copy and content for catalogs, direct mail pieces, advertisements, sales sheets, how-to books and website;
•Initiated Red Heart Store merchandising concept and display for national roll-out, growing from 10 to 190 member stores;
•Built press relationships with trade and consumer publications for publicity and product placement;
•Organized and presented regional seminars and programs to independent retailers at company hosted events across country; Facilitated focus groups and market tests through retail panels, consumers and consultants in craft and education markets;
•Coordinated classes and product demonstrations in retail/international settings, including national trade show and market events.


Sales Administration, 1995-1999
Supported 150 independent sales representatives and house key accounts nationwide; Coordinated 10+ annual trade shows and 7 national market showroom displays; Developed and supervised distribution of sales and promotional materials, product samples and customer mailings; Organized biannual national sales conference and regional meetings for rep organizations; Responded to commission inquiries and open order reports from rep principals.

Assistant to the President, 1994-1995
Maintained appointment schedule and calendar, coordinating travel and personal appearances; Facilitated information flow between President and Japanese distributor, major account buyers and key customers; Organized monthly management meetings and quarterly Board of Directors meetings.

HOME HOSPICE OF SONOMA COUNTY, SANTA ROSA, CA
Development Assistant, 1994-1995
Supervised office and special event volunteers; Assisted with fundraising, special events, marketing and corporate donor programs; Maintained database of 20,000 donors and gift acknowledgements.

CHAPMAN UNIVERSITY, ORANGE, CA
Assistant to the Athletic Director, 1992-1994
Coordinated four annual institutional fundraising events, each generating more than $150,000; Prepared NCAA presentations and compliance paperwork; Created booster/donor database; Maintained gift records.

CITY COMMUNICATIONS CORP., ORANGE, CA
Staff Writer, 1991-92
Contributed sports and special interest features to four weekly newspapers; Covered city council meetings and community special events; Managed entry, layout and billing of classified and public notice sections.

ORANGE COUNTY SPORTS ASSOCIATION, ANAHEIM, CA
Public Relations Intern, 1990-1991
Assisted with special events and fund-raising activities, solicited corporate sponsorships and memberships, prepared media releases and information to support Disney Pigskin Classic and Freedom Bowl games and Sports Hall of Fame venue.

Computer Experience
Quark Express, Adobe Illustrator, Lotus, Excel, Works, MS Word, Corel WP, Power Point and Donormaster

Independent Research Projects

Thesis: Strategies to Sustain Sales in Mature Markets, San Francisco-based author’s project on discerning Asian stereotypes, Project on fundraising and marketing tactics for the non-profit sector.


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