Brand Manager Resumes in Thailand: karishma

Brand Manager Resume

Contact Candidate

Name:

karishma

Location:

Thailand

Experience:

Willing to Relocate:

Willing to Travel:

Most Recent Job Title:

Brand Manager

Personal Website:

Objective:

To seek a brand manager position in the luxury segment

Resume Text:

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Master of Arts - Clinical Psychology
Thesis Scope: Study & statistical analysis on effects of creativity & humor on depression
1998 - 2001 Sophia College, Mumbai
Bachelor of Arts - Psychology
WORK EXPERIENCE 33 months
April 2008 - Present lebua Hotels & Resorts, Thailand, Brand Manager
• Responsible for the branding strategy for lebua. To ensure there is cohesion in all forms of external & internal communication in terms of advertisements, website, & bridge the image gap in different offerings
• Strategically positioned the brand vis a vis the competition; & established the its unique value proposition with the targeted customer segment
• Managed the pitching process for advertisement agencies & successfully signed up a contract with an internationally ranked agency. Currently manage the agency communication & brief regarding the direction, tone of advertisements based on the target market.
• Currently involved in the experiential branding exercise to translate lebua’s brand position into physical space
• Collaborate in the decisions that affect the direction that the product and service offerings of the brand should take to espouse the brand values
July 2002 –
December 2004 Lotus College of Optometry, Mumbai, Visiting Faculty – Medical Psychology
• Trained 30 students in implementing Cognitive & Reinforcement Therapy. The therapy benefited around 700 patients allowing them to react to treatment positively. Involved 2000 hours of Field work
• Designed and formulated the entire psychology curriculum & taught a course on Medical Psychology, which allowed students to apply knowledge from psychology to help their patients adapt to illness and deformity
June 2003 – September 2003 Sophia College, Mumbai, Counselor
• Responsible for vocational testing, vocational counseling and psychological counseling of 900 students
• Conceived & implemented an industry outreach program and database by which students could initiate contact with industry professionals through references from the faculty at Sophia College

SUMMER INTERNSHIP
Shell India Marketing Private Ltd. Summer Intern April 2007 – June 2007
Key responsibilities: Setting up organizational processes & managing innovations in implementing best practices & policies
• Training & Development: 1) Introduced a novel learning database based on 4 levels of competence involving movies like Matrix & board games to facilitate software skills & teamwork. 2) Included 16 gaps in competency crucial for organizational development in the database
• Diversity & Inclusiveness: 1) Designed a 2 year road map to improve D & I; 2) Devised a measurement plan with several dip stick measures to test and rectify possible problems that could arise at various stages; Currently under implementation at Shell, India
• Communication: 1) Created online platforms enabling employees to interact with the M.D; 2) Designed the employee engagement plan
3) Analyzed internal data & feedback to improve career progression. 4) Started mentorship & cross-functional team programs

ENTREPRENEURIAL EXPERIENCE
• Launched Outofthebox, a vocational testing service for counseling children and parents. Intended to partner with schools and map students' psychological profile with aid of psychometric tests and recommend optimal career choices, 2004
• Consulted for NexTenders, an e-tendering start up in India with revenue of 15m, developed organizational strategies and processes for its transition into the next phase of growth. Appreciated by board members in recognition for the work done, 2007
• Conceptualized a business plan for an exhaustive online portal in India, for restaurant search, table booking & preordering of food, 2007
• Designed an Advertising & Marketing Campaign for Square Cut - a luxury sports salon-bar for men, a novel concept in India, 2006
• Spearheaded a critical expansion of an event management company from managing social events to major corporate events like the launch of new products & professional event management, as an intern recruited by Ina Sathe Productions, 2005
• Negotiated a franchisee deal, for a family owned tourism business, with current revenues amounting to 1m INR, 2005

COMMUNITY INITIATIVES
• Team Leader, SRJT Autistic Center; designed & executed workshops on dyslexia for parents and guardians, initiated the use of group therapy in the center and trained a team of 4 volunteers in the use of behavioral techniques and group therapy, 2003-2004
• Responsible for finances of Rs 2 lakh & team coordination, as organizing member for seminar on Crime against Women Mumbai, 2004
• Conceptualized & implemented a token economy system in Thane Mental Hospital to prevent non-compliance of patients towards hospital staff which led to a 10% reduction in administration costs, & reduced work load for the ward nurses 2002-03
• Rehabilitated 12 patients with mental disorders by counseling their families & successfully integrated them into society
ACADEMIC PROJECTS
• Behavioral Finance: Proved MBAs are more risk averse than the general population through an analysis of investor behavior at IIM Bangalore under Professor R. Srinivasan; Currently working on publishing a paper on the same topic
• Retail Marketing: Determined using field research and statistical analysis that promotions and branding of low involvement products have a negligible effect on consumer buying behavior as part of a term project; Secured a grade of 3.43/4
• Retail Marketing: Devised a competitive strategy; Big Bazaar against Subhiksha; after assessing that they are not direct competitors
• Market Research: Formulated an exit strategy for the Honda Unicorn using market research techniques to evaluate consumer perception
• Advertising: Created and designed an advertising campaign for the Tata 1 lakh car based on customer segmentation & profiling

ACHIEVEMENTS & INTERESTS
• Secured a 99 percentile in the Psychology Subject GRE examination in the area of Social Psychology, 2003
• Edited the first edition of the textbook History of Embalming Techniques, in the subject of anatomy, 2003
• Interned as a Clinical Psychologist at 3 main government hospitals, responsible for testing, diagnosis and therapy, Mumbai 2002-03
• Personal Interests: Tarot Card reading, the lore of World of Warcraft, computer gaming and digital art

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