Brand Manager Resumes in US-Georgia-Atlanta: Candi

Brand Manager Resume

Contact Candidate

Name:

Candi

Location:

US-Georgia-Atlanta

Experience:

Willing to Relocate:

Willing to Travel:

Most Recent Job Title:

Brand Manager

Personal Website:

Objective:

To obtain a position in marketing.

Resume Text:

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relationships within luxury distribution channel: Nordstrom; Bailey, Banks & Biddle; Brooks Brothers;
Fred Meyer; Jared; and Sterling Jewelers.
 Increased independent channel sales 5%, or $4.3 million, through sales force of 38+ individuals.
 Orchestrated previews of seasonal product introductions to press in New York City including editors from GQ, Men's
Vogue, Executive Traveler, & Maxim.
 Spearheaded re-branding efforts as key contact with outside consulting firm, focus groups, and internal operations
management of process.
 Managed re-branding rollout to internal departments, and to independent and major distribution channels with
introduction of new brand positioning, logo, colors, and patent-pending packaging.
 Addressed sales force and internal departments at bi-annual sales meetings and presented current initiatives of the brand.
 Directed and managed $560K consumer media campaign including web and print in addition to current trade
advertisements and shows.
 Analyzed return on investment of cooperative advertisements with department stores and regional chains.
 Developed opportunity and merchandise for alternate channels of distribution in apparel stores and in turn broadened
the scope of the brand.
 Transitioned brand from mass/mid-tier to luxury channel focus and developed merchandise and programs.
 Assisted in budgeting process and operated within budgetary guidelines, while maintaining awareness of key financial
measures and business performance.
 Researched and maintained information on emerging materials, competition (David Yurman, Robert Talbott), and trends
for creation of original and profitable new designs.
 Managed inventory turn and stock of primary active product line of 400+ items in addition to discontinued merchandise.
Real Estate Marketing Manager, Amelia Island Plantation, Amelia Island, Florida 2004-2005
 Managed marketing of Amelia Island Plantation Real Estate with $68,000,000+ annual sales.
 Directed promotion of Amelia Island Plantation Real Estate during Super Bowl XXXIX and Bausch & Lomb Tennis
Tournament.
 Supported and enhanced real estate sales by ensuring product was visible in market place through print media campaign.
 Published quarterly magazine, Home Amelia, with distribution to prospects and homeowners.
Director of Marketing & Sales, Serenity Day Spa & Salon, Statesboro, Georgia 2003-2004
 Supervised daily operations of salon & spa business including financial aspects with annual sales of $400,000+.
 Increased salon & spa service and retail sales by 24% with various promotions and marketing strategies.
Education
University of Georgia, Athens, Georgia — Bachelor of Arts, 2003; Hope Scholarship Recipient, 4 years

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