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Alicia
US-North Carolina-Raleigh/Durham-RTP
Marketing Manager
A highly experienced and motivated management professional with proven-record success in project and event management, strategic marketing, trade shows, and logistic coordination; leading with revenue-generating results, innovative and comprehensive business development and implementation skills, seeks a related management position within your organization, where these skills will add similar or greater value to maximize your company’s sales objectives and positively impact profitability.
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North Carolina Sustainable Energy Association Raleigh, NC
Special Events Coordinator/SHS Program Director December 2007 – present
¨ Develop and execute detailed marketing strategies, promotion, and Green Building Pavilion design and layout for Southern Home Show (SHS)
¨ Handle all SHS planning, and coordinate and manage company and program details
¨ Responsible for all volunteer information, coordination, scheduling, and planning
¨ Negotiate contracts for vendors, booth rentals, displays, reimbursements, fees, purchasing, and membership, including international vendors
¨ Secure program venue, layout, and all technical and advanced assistance needs
¨ Prepare, organize, and distribute all event promotional materials
¨ Book and coordinate speakers, performances, workshops, book signing, and lectures
¨ Responsible for all membership, grant, donation, and event fundraising efforts
¨ Maintain budget to facilitate event needs, and produce updated budget reports
¨ Present final event report to board with marketing strategy for subsequent events
¨ Analyze current business operations and provide a detailed plan to improvement
Boy Scouts of America Worcester, MA
District Manager/Fundraising & Marketing Manager October 2005 - October 2007
¨ Established and maintained relationships with sponsors, multiple council-vendors, and contributors for fundraising efforts, program activities and donations
¨ Developed multifaceted fundraising campaigns, and raised $147,000 within first quarter, ending campaign with $130,000 over goal, while guiding staff through process
¨ Created and implemented target-market, demographic and consumer research
¨ Raised district awareness of fundraising, increasing participation and unit commitment
¨ Managed brand placement, and developed BSA’s Centennial commemoration plan
¨ Planned and hosted several, key fundraising events, dinners, meetings, and activities
¨ Worked with vendors on all promotional design planning, marketing distribution, vendor account set-up, product fulfillment, purchasing, and account payable requests
¨ Sold new units, identifying leaders and volunteers throughout entire process
Corporate Graphics Westborough, MA
Project Manager – contract May 2005- August 2005
¨ Coordinated with major corporate marketing departments, to plan and implement nationwide co-branding initiatives; produced customer service and recognition materials
¨ Managed all client and in house travel arrangements
¨ Managed all team, partners, and new business on and offline marketing, and communications assets
¨ Ensured branding quality control
Education
Worcester Polytechnic Institute (WPI) – Worcester, MA August 2000 - May 2004
Bachelor of Science in Humanities & Arts; Minor in Marketing * Minor in Biochemistry
Professional Development I & II, BSA – Project Work February 2006 – March 2007
Learned Strategic Management of Relationships – How to implement successful business development, customer service and public relationships
Presented the results to Senior level management, students and course instructors
Community Involvement
Juni
Worcester & Blackstone Valley Chamber of Commerce 2006 – Present
Mohegan Council Executive Board 2006 – Present
Society of Women Engineers 2000 – Present
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