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ashley
US-Florida-West Palm Beach
Marketing Athletics Assistant
Proficient in Microsoft Office: Word, Excel, PowerPoint, Access, and Outlook.
· Academic credentials in sport and entertainment management by strong leadership and communication skills as demonstrated in extracurricular and academic settings.
· Education includes a broad foundation in marketing, management, finance, accounting, business planning, business development, sponsorship, ethics, and problem solving.
· Ability to present to large and small groups, up to and including one-hundred people.
· Enthusiastic team player, positive attitude and ability to lead others.
· Effective motivator, outgoing and humorous personality and the skill to communicate well.
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mcdannol@northwood.edu
Summary of Qualifications
· Proficient in Microsoft Office: Word, Excel, PowerPoint, Access, and Outlook.
· Academic credentials in sport and entertainment management by strong leadership and communication skills as demonstrated in extracurricular and academic settings.
· Education includes a broad foundation in marketing, management, finance, accounting, business planning, business development, sponsorship, ethics, and problem solving.
· Ability to present to large and small groups, up to and including one-hundred people.
· Enthusiastic team player, positive attitude and ability to lead others.
· Effective motivator, outgoing and humorous personality and the skill to communicate well.
EDUCATION
Northwood University, West Palm Beach, Florida 5/08
B.B. A. Sport Management (ESPM Program – One of 40 Nationally Approved Undergraduate Sport Management Programs)
· EXCEL credits in Community Arts, Volunteer Service, Professional Development and Organizations & Activities
Industry Experience
AVP 2008 Tour, Miami Beach, FL 4/2008
Intern (paid)
· Received the privilege of training AVP’s new statisticians, encouraging reliability, responsibility, respect of superiors.
· Assisted Statistics director with imputing current statistics into the AVP live database.
Northwood University Athletic Department, West Palm Beach, FL 10/2007- 5/2008 Part Time (paid)
· Controlled gate entrance money to all Northwood University athletic competitions.
· Created season tickets & sponsorship packages for current/ new clients under the Legend Men’s Basketball Coach Rollie Massimino.
· Assisted the S.I.D of Northwood University with all office responsibilities on pre/post game days.
ESPN Radio 760AM, West Palm Beach, FL 2/2007 -4/2007
Intern
· Promoted major events such as Professional Golf Tournaments and live weekly remote broadcasts to create brand awareness for the station through giveaways and contests.
· Assisted with producing radio programs, research statistics, and ensure smooth operation of live radio programs.
· Edited sound bytes, cut, copied, and edited daily traffic reports.
USA High Performance, Ft. Lauderdale, FL 5/2006-6/2006
Intern (paid)
· Won contest for leading tournament ticket sales.
· Developed strategies to sale merchandise to teams, parents and visitors.
PGA Honda Classic, Palm Beach Gardens, FL 2/2006-3/2006
Intern
· Promoted Nexuim brand awareness coordinated through Edelman Public Relations.
· Assisted AstraZeneca Pharmaceuticals in its sponsorship of the PGA tour.
AVP 2007 Tour, Miami Beach, FL 3/2007
Intern (paid)
· Engaged in the AVP’s online marketing efforts, database growth, social network growth to better the AVP.com experience.
· Assisted Marketing department in facilitating and managing all marketing efforts.
· Took control of all statistics involved in the 134 matches and developed a webpage on the AVP database.
Co-Curricular Experience
Florida Sun Conference Defensive Player of the Year 2007 NAIA Northwood University Women’s Volleyball Team 10/06-Present
Florida Sun Conference Defensive Player of the Year 2007 NAIA Northwood University Women’s Volleyball Team 10/07-Present
President of Student Athletic Council for Northwood University Athletics 9/06- Present
Member of Northwood University Women’s Volleyball Team 9/03- Present
SPORT AND ENTERTAINMENT INDUSTRY FIELD EXPERIENCE
SunFest 2005, West Palm Beach, FL: Assisted with Event Sponsorship package implementation with
this music and arts festival attended by over 500,000 Palm Beach County residents and visitors.
Roger Dean Stadium, Jupiter, FL; MLB Spring Training 2007: Assisted with multiple St. Louis Cardinal
and Florida Marlins spring training game days in marketing, field and stadium operations, and ticket sales.
National Cloverleaf Invitational Volleyball Tournament 2007, West Palm Beach, FL; South Florida
Fair and Expo Center: Performed tournament event administrative and management duties for this 150 team volleyball tournament.
Fed Cup, 2007: Performed on and off court tournament event operations duties for this women’s
international tennis competition.
Super Bowl 2007, Miami, FL: Collected market research data as part of the Economic Impact Study
conducted by the Sport Management Research Institute (SMRI) the sport marketing research agency contracted by the Super Bowl XL Host Committee.
USA Wrestling Beach National Championships 2006, Singer Island, FL: Performed event management and operations duties with this national sports event held in conjunction with the Palm Beach Sports Commission.
SunFest 2006, West Palm Beach, FL: Assisted with Event Marketing and Promotions with
this music and arts festival attended by over 500,000 Palm Beach County residents and visitors.
Florida Atlantic University Athletics 2005, Boca Raton, FL: Performed football and basketball game marketing and promotion duties in conjunction with the FAU Athletics Sport Marketing and Promotion Department.
SunFest 2005, West Palm Beach, FL: Assisted with ticket sales and distribution as part of the outsourced
Complete Ticket Solutions (CTS) ticket operations company with this music and arts festival attended by over 500,000 Palm Beach County residents and visitors.
.
International Tennis Championships 2004, Delray Beach, FL: Assisted with tournament event and ticket operations for this ATP Men’s Professional Tennis Tournament.
SPORT MANAGEMENT CORE COMPETENCIES
Media Competencies include: Developing sport and entertainment press kits, the press conference process, media
guides, and press releases.
Strategic Management Competencies include: Developing strategic sport marketing plans, and strategic event
management plans.
Facility Operations Competencies include: Understanding sport and entertainment facility operations and the
ability to create facility planning projects and proposals.
Sponsorship Sales Competencies include: Ability to develop both a sport fundraising campaign and a sport and entertainment sponsorship package proposal and sales presentation.
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