Director, Strategic Marketing Resumes in US-Michigan-Detroit: Barbara

Director, Strategic Marketing Resume

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Name:

Barbara

Location:

US-Michigan-Detroit

Experience:

Willing to Relocate:

Willing to Travel:

Most Recent Job Title:

Director, Strategic Marketing

Personal Website:

Objective:

I am a BSME and MBA experienced professional in Global Strategic Marketing, Business Development, Planning, and Account Management. This leadership experience in Global Strategic Marketing & Business Development includes time spent with Michelin and Motorola working with major OEMs, suppliers, industrial and electronics customers. I also have eight years experience providing engineering support services to help manufacturing plants address operations issues while at Consumers Energy. Overall, I have had responsibility for profitable sales growth, business requirement analysis, market research & analysis, the voice of the customer, product/service improvement, product/technology roadmaps and customer relationship management.

My resume is attached for your review. Thank you in advance for your serious consideration.

Resume Text:

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Roman;">• Global responsibility to align and integrate marketing best practices across BU’s- quarterly reviews with division executives and semi-annual reviews with C-level staff
• Five year, $500M global contribution to sales funnel with and average increase in overall profit margin of 38%
• Extensive experience developing and managing alliance partners: Sony, Ford, AT&T, Walt Disney
• Successful building high performance, cross functional Global teams for business development
• Developed strategy to improve margins by helping suppliers move production offshore
• MBA from University of Michigan

Experience

Michelin — Director, Strategic Marketing Dec 2005 - present

Manages long term strategic planning process in collaboration with global zones and cross functional management. Responsible to provide analysis and assessment of the original equipment (OE) tire market with a clear articulation of strategies, metrics and implementation guidelines. Responsible for linking OE strategic initiatives with after-market and Global Marketing entities to maximize corporate results.

· Leadership for 6 year strategic planning process

· Responsible for communication, integration and implementation of strategic marketing initiatives

· Provide strategy support for Customer Business Units (CBUs). Conduct market assessments, competitive analysis, and positioning assessments.

· Work closely with global marketing zones and cross functional leadership to develop a comprehensive portfolio management strategy. Including systematic review and refinement based on market success, trends, competitor activity and other challenges and opportunities

· Strengthen OE/Replacement market tire link to ensure profitable volume growth and brand equity growth

· Direct research and analysis on market, industry, consumers, and competitors

· Engage and build relationships with external market research and industry partners to address priority issues, to improve organization knowledge and incorporate best practices

· Manage strategic marketing budget. Train and develop Strategic marketing team members

Belacon — Principal Independent Consultant Sept. 2002 – 2005

Marketing and sales management consultant providing services to manufacturing, engineering and service firms. Strategically help clients improve growth and profitability through better insight and management of their markets and customers - corporate and business unit strategy development, customer management strategy, business requirements analysis, product portfolio analysis, commercialization and launch strategy, market analysis, and organizational design.

• Lead work teams, create project work plans including approach and structure and manage day-to-day client relationships

· Develop conceptual frameworks and analytical approaches required to achieve key deliverables within client projects

· Develop and implement solutions to drive customer satisfaction, loyalty, productivity, and bottom-line results

· Design and oversee development of marketing/sales proposals, presentations and brochures

· Conduct quantitative analysis evaluating markets, customer/account profitability and business performance

· Lead development and delivery of client presentations

· Utilize rigorous analysis and creative thinking to address issues that have significant impact on clients’ ability to acquire, grow and maintain customers.

· Clients include Ball Corporation, Fisher Scientific, Siemens VDO and VI Engineering

Motorola, Inc. — Director, Strategic Marketing Jan/2000 – Aug/2002
Corporate strategic marketing leadership for Motorola’s $3 billion Global Automotive Vertical Market: embedded vehicle electronics, telematics applications, wireless telecommunications, professional services and wireless enterprise solutions. Reported to Corp Vice President. Business units: Semiconductor, Energy Systems, Industrial Electronic Systems, Commercial & Government Systems, Personal Communications, Broadband, Automotive Electronics (powertrain, autobody, telematics, navigations, multimedia), Internet & Software Solutions.

Motorola, Inc. Cont’d

Marketing Executive leadership and execution of an integrated One Motorola Global Automotive business strategy
• Set Global strategic marketing vision for products and professional services
• Strategically, tactically and operationally direct resources that assess market dynamics for growth, competition and target markets; market research, analysis, planning, and product development
• Provide leadership for brand management activity and product integration
• Manage business performance as necessary to meet P&L and balance sheet objectives
• Manage external partners and cross-functional project and program teams in planning, issue resolution, risk mitigation, and resource allocation: sales, manufacturing, engineering, logistics, legal, government relations, Motorola Labs, purchasing, finance, and design
• Construct value propositions, develop technology roadmaps and create new business models
• Managed a direct staff of 4 and a Global matrix staff of 47

Sales Executive responsibility for One Motorola Global Automotive marketing/sales/strategy team
• Identify and capture business opportunities, manage RFDQ process, sales calls & presentations
• Developing global account plans
• Forecast and negotiate terms & conditions.
• Manage CRM for Global Automotive Market and establish executive level customer champions

Metrics and work products included: (1) Annual State-of-Market/Strategy (2) Individual Semi-annual Account Strategies (3) Achievement of sales quota (4) Business Cases (5) Sales/Customer Project Plans (6) RFQ responses (7) Monthly sales funnel/analysis (8) Growth plans; overall 5 year with business specific detail (9) Market Intelligence (10) Profit & Loss. Average sales opportunity ranged from $20M to $200M with an average sales cycle of 12 months.

Sverdrup, Inc. — Director, Business Development (1996-2000)
Test Systems Technology & Professional Services - Automotive Market. Jacobs Sverdrup (JS) is the Technology group of Jacobs Engineering Inc. Professional engineering services, including: design, design/build, operations & maintenance, product development, engineering studies, design concepts, turnkey delivery of integrated test facilities, specialized hardware and mechanisms, process control systems, and outsourced management of test assets. Wind tunnels, dynamometers, NVH, EMC, high altitude, cold weather, durability, etc.

• Responsible to identify, qualify and procure opportunities for a full range of test facilities, test systems, test systems integration and simulation
• Strategic Account Manager for Tier One accounts
• Leadership for client cultivation, relationship management, market analysis, partnerships, strategic planning and strategic account management
• Facilitate upfront and detailed planning of program execution; design, management and review
• Establish solid technical and management communication between technical teams and vendors
• Managed a staff of 3
• Projects ranged from $5000 to $125M with an average sales cycle of 18 months

Consumers Energy Co. — Sales Engineer & Marketing Manager (1987-1995)
Electric & Natural Gas Utility. Account management, sales and marketing of products and services to improve manufacturing process and supporting systems – industrial automation & control, high efficiency motors, steam, compressed air, etc.

• Promote and sale products and services to optimize production and reduce lifecycle costs
• Provide technical expertise to enhance project management activity
• Develop and implement improvements to the customer process, methods and tools; fine tune operating parameters, measurement and control
• Manage equipment procurement & installation; oversee machine start-up, troubleshoot, document procedures and conduct training
• Participate in process design reviews and conduct ergonomics’ studies
• Managed a staff of 12 sales engineers and account managers
• Sales ranged from $250 to $50K with an average sales cycle of 3 months

Marketing Communications (across all career assignments)
Management and development of marketing communications; written, audio and video media. Management of key relationships with advertising and PR agencies. Planning and execution of trade shows exhibits, including show selection, budgeting, development of key company message and selection, development and provision of material, media, booth and entertainment. Development and rollout of product and program launch materials. Work with Chief Corporate Marketing Office to leverage resources and marketing communication channels (peer groups, affinity groups, research initiatives, demos, etc.). Perform tracking and post-marketing program measurement and evaluation.

Education
M.B.A. University of Michigan. June 1990.
B.S. Mechanical Engineering, Tuskegee University. May 1985

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