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Cristina
US-California-Orange County
Senior Sales Account Manager
Sales executive with experience in sales management, expertise in high-tech solutions as well as extensive knowledge in the marketing and advertising industry. Effective communicator who drives new business through key channels by establishing strategic partnerships. Organized and driven team player who always strives to exceed revenue and company goals.
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establishing messages directly to consumers
Gain extensive knowledge of marketing and advertising requirements customized to specific clients
Expert on Direct Mail, High Quality Door Hanger Advertising, Real Time Personalization, and Portal Advertising Solutions
Recognized communication methods to inform potential customers about products and services and how to obtain them
Brand building, marketing and communication strategy.
Established brand new major accounts such as, Farmers Group Inc, Teleflora, Whole Foods Markets, and Northgate Markets
Manages marketing ownership of the division, sub-division and or vertical market strategic planning, market analysis, competitive analysis and positioning, identification and development of solutions, distribution strategies, pricing, profitability including financial objective and measurement, forecasting, investment recommendations, market deployment and acceptances.
Responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the clients objectives
Analyze and derive conclusions from customer data to determine campaign strategy and implementation
Build marketing programs that drive revenue growth and customer retention
Assist with the coordination, management and decision-making within all aspects of marketing planning, promotion, public relations, trade shows/events, and marketing research in support of the sales & marketing staff and the goals of the Sales Intelligence Division.
Prepare and present ROI analysis on all marketing programs
Assist sales team with collateral and customer communications needs
STEC, INC. (F.K.A. SIMPLETECH) Santa Ana, CA 7/04-8/07
Manager of World Wide Strategic Accounts / Business Product Analysis / Account Executive
Worked as an account executive for a leading memory technology company, overseeing the European territory from July 2004 to July 2006 and the Southern California territory, worldwide strategic accounts and Zeus SSD Solutions from July 2006 to August 2007.
Managed manufacturing representative firms in France, Germany, Spain, Italy, Sweden and the United Kingdom, and interfaced directly with top level executives to promote corporate name and influence design wins
Executed and managed channel and direct sales models, targeting OEM customers
Gained extensive knowledge of NAND Flash and DRAM product solutions
Managed POS revenues and drove distribution sales through QBRs training and promotions to ensure mindshare throughout the territory
Conducted quarterly and annual forecasting, and analyzed and forecasted department sales figures for all territories
Performed inventory management and allocation builds
Interfaced directly with product line management to modify or introduce new features to current product line
Grew Europe Territory from $1M in 2004 to $2M in 2005
Grew Southern California Territory from $2.5M in 2006 to $4.5M in 2007 (projected)
Promoted to manage the Southern California Region and World Wide Strategic Accounts. Responsible for Direct management of large World Wide Strategic Tier 1 accounts, including IBM, Motorola, Tyco, and Symbol
Established brand new major OEM customers World Wide, such as NorthRop Grumman, Continuous Computing (CCPU), Mercury, Ericsson and QualComm
Numerous design wins with Military, Navy, Automotive, Security, Avionics, and numerous Industrial customers
Planning and execution of trade show events. (West 2006 Show, San Diego)
SPECIALTY TIRES, INC. Lakewood, CA 10/02-3/04
Marketing Coordinator/ Event Manager / Inside Sales Manager
Worked as a marketing coordinator for a leading golf car parts and accessories distributor. Researched and analyzed the automotive industry, and developed and maintained company database.
Managed advertising channel, targeting the companys key vehicles niche, and worked with a team on effective pre-launching sales and marketing strategies
Maintained individual sales goals (daily, weekly, and monthly) via sales floor or phone, and gained experience in cold and warm calling
Manage store inventory, shipments, and product returns, and performed general administrative duties
Maintained accounts receivable and payable, and conducted order purchasing and billing duties for all international clients and distributors
Organized and conducted telephone surveys to determine new potential markets and clientele, and collected data on consumer preferences and compiled findings into graphic illustrations or charts.
Maximized sales and gross margin through effective management and execution of selling skills
Frequently exceeded monthly sales and margin goals
Directed product placement and marketing strategies to increase sales
Ensured store operational activities were well planned and executed in accordance with company directives and standards
Managed the practice of project management to the creation and development of festivals and events.
Planning and executions of events. Expert at the creative, technical and logistical elements that help an event succeed.
Multidimensional profession with exceptional negotiation skills and excellent client service
FARMERS INSURANCE Lakewood, CA 11/99-12/01
Customer Service Representative / Insurance Sales Representative
Worked as a customer service representative for a large insurance agency. Prepared insurance quotes and pricing analyses for prospective clients, and answered incoming calls to customer support center. Input claims and adjustment information into database, and performed general administrative duties, including answering phones, filing documents, and creating reports.
EDUCATION
CALIFORNIA STATE UNIVERSITY, FULLERTON Expected Graduation in May 2008
B.S. Business Administration Management/Finance
LANGUAGES & SKILLS
Fluent in Spanish. Basic knowledge of Italian.
MS Excel, MS Word, PowerPoint, Access, ACT!, Adobe PhotoShop, etc.
ACTIVITIES & INTERESTS
Volunteer work for Museum of Latin American Art (MoLAA) and National Multiple Sclerosis Society.
Member and dance performer for Club Cubano de Glendale.
International traveling, salsa dancing, soccer, foreign languages/culture, music, and volunteer work.
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