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claudia
US-Arizona-Phoenix
Marketing Manager
Talented marketing professional with a diverse skill set across marketing, business administration and technology seeking a career opportunity requiring exceptional problem solving skills, dynamic leadership capabilities, and excellent multicultural communication skills. An independent, innovative, conscientious, hard worker, I will excel in a fast-paced, results-oriented environment that provides an opportunity to develop shared visions for improvement and achievement.
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s of sponsorship negotiations and review, introduced ROI analysis and benchmarking, resulting in savings of over $90,000 during the first year of implementation.
- Recommended and executed creative online and marketing solutions for the Smoke Free Arizona initiative resulting in cost savings of more than $150,000 and over 30,000 business owner requests for information and signage prior to enforcement.
- Designed and directed the implementation of knowledge sharing systems and communications initiatives, including organizational intranets, public and private websites, newsletters, electronic commerce and social media resulting in increased collaboration and stronger relationships among stakeholders.
- Excellent media spokesperson, have participated in a variety of media interviews on radio, television and for print publication; Participated as expert panel member and guest for several public speaking engagements, call-in talk shows, and television and radio segments in English and Spanish.
- Experienced national and international conference presenter.
EDUCATION/CERTIFICATIONS
W. P. Carey School of Business at Arizona State University; 2007
Master of Business Administration
The School of Management at University of Texas at Dallas; 2002
Completed graduate level courses in Leadership, Negotiations, and Organizational Management
Erik Jonsson School of Engineering at University of Texas at Dallas; 1999
Bachelor of Science, Computer Science, Cum Laude
Golden Key National Honor Society; Dean’s List
Jean & Redman Achievement Scholarship; Redman Foundation Scholarship
Collin County Community College: 1997
Associates of Science, Computer Aided Graphic Design
State of Arizona Certified Project Manager
ALTA Certified Spanish Translator & Interpreter
PRESENTATIONS
2008 – Culturally appropriate social marketing: tobacco cessation initiatives for Latinos in Arizona.
AMCHP annual conference, Washington D.C.; Caribbean Tobacco Control Summit, Puerto Rico
2008 – El Tabaquismo, consecuencias y como dejarlo (Tobacco use, consequences and how to quit)
KNUV 1190 AM Health Forum, Phoenix
2008 – Multicultural marketing strategies to reduce tobacco use and exposure to second hand smoke in Arizona
Busting Myths, Breaking Barriers Conference by the Center for Applied Behavioral Health Policy
2007 – Your life after high school: college and career choices
Carl Hayden High School; Chicanos Por La Causa
2007 – Estratégias para reducir el uso de tabaco en los Latinos de Arizona (Strategies to reduce tobacco use
among Latinos in Arizona)
U.S.-Mexico Tobacco Policy Forum, Mexico
2007 – L.I.F.E. (Latin Initiative to Foster Education)
Arizona State University
CAREER HISTORY
2006 – Present Marketing Manager, Arizona Department of Health Services, Bureau of Tobacco
Education & Prevention
2005 – Present Chapter President, National Society of Hispanic MBAs (volunteer)
2004 – 2007 Online Marketing Director, Alliance of Technology and Women, (volunteer)
2004 – 2006 Webmaster, Arizona Department of Health Services,
2002 – 2004 Online Marketing Consultant (Independent Contractor)
1999 – 2002 Software Engineer & Project Manager, Taqua Systems, Inc.,
1998 – 1999 Webmaster, Locnar Software Engineering, Inc.,
1996 – 1997 International Development & Research Intern, JC Penney Home Office
1995 – 1996 Computer Services Intern, Collin County Community College
1993 – 1996 Assistant Store Manager, Taco Bell - Pepsi Co.,
PROFESSIONAL AFFILIATIONS/AWARDS
Arizona Department of Health Services Public Health Prevention Services
Team of the Year, 2007
National Society of Hispanic MBA’s Phoenix Chapter
Diversity Spirit Achievement Award, 2007
American Marketing Association Phoenix Chapter Spectrum Award
Best Integrated Multi-media Campaign, 2006
American Marketing Association
Active member
International Association of Business Communications
Active member
Silver Quill Awards Judge
(work samples, references available upon request)
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