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JoAnn
US-Georgia-Atlanta
Creative Director
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AWARDS AND HONORS
MVP, Cover of the Month - Sept. 2007
GAMMA Award winner - 2003
Gold GAMMA Award, Best Single Issue - 2002
Gold GAMMA Award, Best Single Cover - 2002
Bronze GAMMA, Best Design - 2000
PROFESSIONAL EXPERIENCE
Creative Director Atlanta Metropolitan Publishing (AMP) July 2003 to Present
MAGAZINES: Plan Your Meetings Magazine, Southwest and Southeast; Encore Atlanta, The Fox Theatre and Atlanta Symphony Orchestra; Where Atlanta; Where Georgia; Travel Georgia; Guest Informant Atlanta
RESPONSIBILITIES: Managed and mentored a diverse group of designers, web designer, freelancers and production manager. Responsible for: hiring, yearly reviews, motivating and problem solving, distributing work flow, critiques, organizing and directing photo shoots and paginations. Managed and met aggressive personal and team deadlines, handled changing priorities, while adhering to strategy, accuracy and time lines.
Grew production department into a fully staffed and highly productive creative department. Established and implemented ad traffic and approval procedures. Revamped design of all titles to a cleaner, more upscale look.
Responsible for cover and page layout of four visitor publications: one monthly, two quarterly and one yearly. Art direct two B-to-B and two arts publications.
Work closely with editors, photographers, printers, account managers, marketing staff and
clients to ensure that visual content is compelling, effective and on strategy. Consult with marketing department on promotional and collateral material. Took designs from concept to completion.
Art directed and designed custom publishing material for The Fox Theatre, Atlanta Ballet and The Atlanta Opera. Pieces include: The Fox Theatre souvenir books, Atlanta Ballet 75th Anniversary souvenir book, the annual Atlanta Ballet Nutcracker Program and The Atlanta Opera season program.
Developed the prototype that combined Essential Guide and Guest Informant into one publication Where Guestbook.
Art Director contracted to Morris Visitor Publication (MVP) April 2007 to Present
MAGAZINE: Where Guestbook
RESPONSIBILITIES: MVP purchased Where Atlanta, Where Georgia and Travel Georgia in 2005. We continued to design these titles until September of 2007. Based off the quality of work generated from our department, MVP sent 17 of their annual East Coast titles to be designed by our creative department. While contracted to MVP, I continue to perform my duties with AMP.
Art directed and designed high-end visitors publications with an art book look, distributed in upscale hotel rooms.
Hired photographers and freelance designers; set-up and directed photo shoots; gathered and color corrected all photography.
Work closely with editors and publishers in eight different states, along with creative directors
in California.
Art Director & Production Manager Atlanta Publishing, LLC July 1998 to May 2003
MAGAZINES: Atlanta Sports & Fitness Magazine (ASFM) & Georgia Athlete magazine
RESPONSIBILITIES: Art directed as well as designed two regional publications, large-scale events collateral, magazine collateral and marketing material. Responsible for hiring designers, photographers and illustrators, organizing and directing photo shoots, and managing creative staff.
Spearheaded complete redesign of ASFM.
Developed production work flows and solutions; increased departments performance by 200% within the first six months by creating and enforcing company deadlines, coordinated monthly staff meetings and establishing quality control procedures. Communicated between departments to assure press deadline were met; serve as contact for vendors and press liaison, responsible for pre-press approvals and press checks.
Research, budgeting, purchasing and installation of all software and hardware; maintenance of computers, email and Internet.
SOFTWARE AND ARTISTIC SKILLS
Adobe CS2: Acrobat, InDesign, Illustrator & Photoshop;
QuarkXpress & PageMaker (learning GoLive, ImageReady, WordPress and Drupal);
Microsoft Office: Excel, Word, Access & PowerPoint;
Photography, Illustration, Pastels, Water painting, Oil painting & Murals
FREELANCE CLIENTS
Here to Serve Restaurant group - Ad (Twist, Shout, Goldfish, Prime, Stripe, Posh, Lola and Noche)
Atlanta Symphony Orchestra - Symphony Club brochure
H2O Magazine - Designed logo and architecture of magazine for Launched, continued to design and art direct publication for the following three months
Morris Pop-up Products & Maps - catalog
Morris Visitor Publications - Milwaukee Guestbook
Hiptennis.com - Logo
Plan Your Meetings Magazine - Media Kit
Roasted Garlic Restaurant - Vinaigrette label
Michael Carroll Campaign - Logo, signage and T-shirts
Hawaiian Beach Tan - Logo
Hotlanta Beverage & Bottling - Logos, labels, web and signage
High Country Outfitters - 25th anniversary logo, T-shirts and ads
Everything Electrical Inc. - New corporate identity and collateral
Unique Matting & Framing - Logo, letterhead and business card
Rocky Mountain Medieval and Renaissance Association Logo
Book-A-Pro, US Wellness, Dan Parisi and Angie Callihan Ad Design
EDUCATION
Montana State University, Bozeman, MT
College of Arts and Architecture
Bachelor of Arts in Art, Graphic Design Option
August 1993 to August 1997
PROFESSIONAL TRAINING
Advanced Photoshop - 2000, 2007
Essentials of Printing & Pre-press - 2000, 2001, 2002, 2005
Quark 6 & G-5 Seminar - 2005
Design Seminar - 2001, 2002
Redesign, Retool & Startup Seminar - 2002
Know your Adobe Seminar - 2002
Redesign Seminar - 2001
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