Founder/President Resumes in US-Georgia-Atlanta: Dianne

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Contact Candidate

Name:

Dianne

Location:

US-Georgia-Atlanta

Experience:

10+ yrs

Willing to Relocate:

Yes

Willing to Travel:

Yes

Most Recent Job Title:

Founder/President

Personal Website:

http://www.dgphotography.com

Objective:

Offering over 15 years of marketing success and strong leadership abilities. With an expert eye for balance and composition as well as market trends, I have provided dynamic marketing materials and advice to clients, buyers, and sales representatives. A certified professional photographer and the creator/owner of DG Photography, I am confident that I will make an excellent addition to your team.

In addition to my experience in commercial photography, I have served as an account manager for Naylor Inc. where I created marketing plans for the printing, advertising, photography, and website software divisions. Additionally, I have worked in the retail and wholesale merchandising arena, interfacing with vendors and presenting new product lines for potential buyers, displays, and promotions. My career highlights include:

?Increasing revenue at DG Photography by 38% in new business deals by instituting a direct mail marketing campaign.
?Advising the merchandising team at Koret of California on design style changes to drive sales.
?Producing a $75,000 increase in new business (50% growth) through effective networking.
?Increasing sales 20% by developing competitive advantages and identifying retail market trends.

This letter offers a glimpse into my experience and contributions to the world of marketing. I welcome the opportunity to meet with you personally in order to discuss my qualifications in greater detail. Thank you for your consideration. I look forward to our conversation.

Sincerely,

Dianne Gregg

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ons, as well as conducting training, seminars and sales presentations

AREAS OF EXPERTISE

Account Management ? Advertising ? Client Relations ? Customer Service ? Merchandising
Product Marketing ? Promotions ? Public Relations ? Sales ? Strategic Planning

NOTABLE HIGHLIGHTS

? Planned and managed budgets, marketing and merchandising plans.
? Improved the bottom line by cutting regional expenses by 10%.
? Increased sales 20% by developing competitive advantages and identifying retail market trends.
? Managed 12 sales representatives for the Southeast.

CAREER HISTORY

DG Photography
Founder/President 1989-Present
Manages this photography studio geared towards fashion, public relations, commercial and residential real estate, special events, products, advertising, and various publications. Assists clients in designing and developing marketing collateral and marketing plans. Increased revenue by 50% in the first year. Created an award-winning website. Feature article appeared in the Atlanta Journal and Constitution for innovative digital techniques utilized for clients for being ahead of the cutting edge in the world of digital photography.

Naylor Inc.
Account Manager 2001-2002
Developed marketing plans and sales support to expand this 38 year old company primarily focused in the food industry to acquire new accounts in the apparel, fashion accessories, and consumer products industries for their printing, advertising, photography, and website software divisions. Planned all marketing, sales support and strategic planning. Acquired a new national account in less than 6 months. Responsible for the creativity and photography for this new account. Maximized corporate exposure by creating marketing collateral for direct mail campaigns and following up on leads generated by my previous contact base. Successfully increased trade show traffic through effective niche marketing programs.

Don Overcast & Associates
Sales Representative 1993-1995
Provided sales/marketing support for buyers of better women?s clothing at the Atlanta Apparel Mart for this manufacturers representative. Developed sales strategies customized by region and products that increased sales 35%. Maintained regular follow-up with client base to maximize sales and exposure to new products.

Retail Support Force
Independent Sales & Merchandising Consultant ????????????????1992-1995
Managed client projects relating to merchandising, sales inventory, customer service, displays and promotions. Excellent rapport with retail managers and wholesale vendors, and recognized for my quick learning ability of their products.

Koret of California
Merchandiser/Showroom Coordinator 1984-1989
Assisted the management of 12 sales representatives for the Southeast Region. Directed operations in sales, customer service, public relations, and advertising. Managed budgets, marketing and merchandising plans. Monitored retail sales for all key accounts including 500 Belk stores. Analyzed competition and reported to headquarters to determine new lines. Set up and maintained merchandise displays including the monitoring of in-store sales promotions. Advised merchandising team of changes needed in line specifications to increase sales. Conducted presentations on new product lines for buyers and in-store seminars for sales associates. Worked with Regional Sales VP and sales representatives to determine markdowns.

EDUCATION & AFFILIATIONS

Coursework in Fashion Design/Merchandising Fashion Institute of Technology
Certificate in Professional Photography NY Institute of Photography

National Association of Women Business Owners ? V.P. Membership
Atlanta Fashion Group ? Board Member
Society for Marketing Professional Services ? Ambassador
Atlanta Chamber of Commerce