Sales and Marketing Director Resumes in US-Georgia-Atlanta: Ellen

Sales and Marketing Director Resume

Contact Candidate

Name:

Ellen

Location:

US-Georgia-Atlanta

Experience:

Willing to Relocate:

Willing to Travel:

Most Recent Job Title:

Sales and Marketing Director

Personal Website:

Objective:

Sales or Sales Management

Resume Text:

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es volume.
•Propelled 58% revenue growth spanning 5 years and exceeded aggressive goals by 10%+ each year.
•Fact-based sales strategy driven by product and market knowledge, insight, anticipation and solution-based decision making.
•Skilled negotiator, accomplishing win-win results in challenging retail environments.
•Recognized history of mentoring/coaching staff members to develop high-performance sales teams.
•Fortune 500 retailer experience with major department stores, mid-tier, mass channel, off-price, catalogue, Internet, electronic, independents and specialty boutiques.

EXPERIENCE

SPECTRAGEM, INC., ATLANTA, GA (2006-2007)
Bridge and Fine Jewelry Manufacturer
SALES AND MARKETING DIRECTOR
Spearhead public relations initiatives via marketing campaigns, new product launch and Web start-up to foster brand awareness and drive revenue. Oversaw national and international trade shows, New York showroom, Atlanta corporate office and sample room while directing staff of 5.
•Drove $25M sales and marketing programs through European, Asian and U.S. luxury markets.
•Secured exclusive $5M private label product development program with national department store.
•Collaborated with design team to create trend-right product collections meeting retailers’ price-points to achieve 75% initial mark-up.
•Launched new designer line to electronic and high-end retailers, resulting in $2M initial order placement.
•Wrote business plans and designed marketing collateral from a sales perspective, including presentations, line sheets, press releases, advertising, brochures and Web content.
•Managed photo shoot production staff, scheduled talent and location to meet deadlines and budget allocations.
•Merchandised designer and private label sample lines, encompassing 10K+ pieces each season.

EVERLAST WORLDWIDE, INC., NEW YORK, NY (2004-2005)
Athletic Apparel and Equipment Manufacturer
DIRECTOR OF SALES (Atlanta based)
Recruited by mentor from Liz Claiborne to launch new distribution channel with department stores.
•Grew department store channel from $25M to $75M, resulting in the apparel division being licensed and sold.
•Led 10 in-house/independent sales representatives to generate 3-fold growth, increasing market share by 25%+.
•Implemented corrective turn-around strategy to reverse 4-point gross margin decline and prevent closure of second largest sporting goods account.
•Established model stocks for automatic EDI replenishment to balance mix of core basics/fashion, improving rate of sale by 6% and lowering inventory by 20% to maximize bottom line 3+ points.

THE STRIDE RITE CORPORATION, INC., LEXINGTON, MA (1999-2004)
Lifestyle Footwear Brands and Premier Children’s Manufacturer
KEY ACCOUNT EXECUTIVE (Atlanta based)
Recruited for analytical expertise to achieve profitability targets with major accounts. Managed $15M national sales for Tommy Hilfiger, Stride Rite, Born, Sperry Top-Sider and Munchkin brands.
•Won Territory of the Year in 2004 for 25% revenue increase over LY.
•Awarded Account of the Year in 2000 for achieving #1 national status in sales and profits.
•Recognized as Key Account Executive of the Year in 1999 for reaching #1 producer from a group of 15 sales representatives.
•Secured open-to-buy, planned receipt flow, dictated markdown cadence and negotiated gross margin in excess of 42 points.
•Developed innovative special make-up programs to complement brand positioning and price-points, generating $3M incremental volume.
•Directed 8 field coordinators to execute in-store merchandising program for men’s, women’s and children’s footwear, increasing key stores volume by 25%+.

LIZ CLAIBORNE, INC., NEW YORK, NY (1992-1999)
Leading Women’s Apparel and Accessories Manufacturer
ACCOUNT EXECUTIVE (Atlanta based)
Recruited from retail buying to execute $10M business development and revenue growth across multiple product classifications.
•Increased #1 national account by 58% over 5 years, driving revenue from $6M to $9.5M+.
•Secured in-store real estate for concept shops with optimal inventory levels, fixtures, visuals and plan-o-grams, resulting in 50%+ sales increase within first year of installation and 35%+ second year.
•Negotiated sales and stock plans with co-op/marketing programs to generate double-digit sell-thru.
•Initiated in-store merchandise coordinator program to provide product knowledge to store associates, improving customer satisfaction ratings by 100%.

Additional experience as an Apparel and Accessories Buyer for MACY’S, INC. (formerly FEDERATED DEPARTMENT STORES – BURDINES AND JORDAN MARSH FLORIDA). Experienced in private label product development, retail merchandising, sales management and store operations, exceeding aggressive multi-million dollar sales and gross margin plans.

EDUCATION

THE UNIVERSITY OF AKRON, AKRON, OH
Bachelor of Arts Degree, Textiles and Clothing
Minor in Business Administration

PROFESSIONAL

•Expertise in all aspects of fashion design, specializing in draping and tailoring of apparel.

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