Marketing Excellence Resumes in US-Colorado-Denver: Terri

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Contact Candidate

Name:

Terri

Location:

US-Colorado-Denver

Experience:

Willing to Relocate:

Willing to Travel:

Most Recent Job Title:

Marketing Excellence

Personal Website:

Objective:

Searching for an exciting company in which to utilize my marketing education and experience.

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illion dollar contract with Fortune 500 for Indemand Networks
Increased channel programming from 5 to 35 channels for RequestTV
Launched the new digital programming tier for Rifkin & Associations
Created and chaired marketing co-op in Top 20 DMA

Key Skills: Analyze situations quickly and accurately. Created innovative solutions to complex problems. Persuasive communicator and excellent facilitator. Strategic thinker. Grasp technical matters quickly. Proven record of success. Personable, loyal and ambitious. Strong leader. Authored TV & radio commercials, telemarketing scripts, launch manual, newsletters, press releases, etc.

BA, Communications, University of Minnesota

Selected Achievements & Skills
Launched advanced services and high-speed data services for R&A Management. Company objectives dictated upgrading programming into the new digital technology within a 4 month period, increasing programming from 36 channels to over 100. Worked with 2 agencies to develop promotional materials. Utilized print, radio, broadcast, and cable channel spots for successful launch of national digital programming.

Created and chaired a marketing cooperative of local Cable Systems, while working at Paragon Cable, in the Minneapolis and St. Paul metro area. Pooled resources to purchase media which was too expensive to purchase by individual companies. Partnered with the Minnesota North Stars professional hockey team, World Wrestling Federation, HBO boxing, Showtime, Minnesota Twins, Hollywood studios and others to promote movies, sports and events.

Presented and won five year, multi-million dollar contract with Adelphia in Los Angeles for Indemand. The company’s objective was to launch their new on demand offering in the largest DMA’s. Leveraged professional relationships to secure meeting with top decision-makers at Adelphia. Seized contracts from competitor and launched programming.

Career Overview/Private Company and Fortune 500 Experience
Director of Affiliate Sales, ViewNow, 2006 to 2007. Telecommunications company. Created presentations and sales materials. Presented company features and benefits to individuals, Fortune 1000. Developed business partnerships to gain referrals. Managed $75k expense budget.

Account Executive, Anixter, 2004 to 2006. Fortune 100, $5b distribution company, marketing to companies; such as Qwest, Level 3, Clear Channel, and Echostar. Worked with OEM’s to price and promote products. Managed $3.5m budget.

Sr. Director of Affiliate Relations, Indemand, 1999 to 2004. Multi-million dollar cable programming network. Developed, created, and executed marketing and promotional campaigns meeting affiliate objectives.

Corporate Manager of Digital/PPV, Rifkin & Associates, 1998 to 1999. Managed corporate marketing of PPV and Digital Tier. Negotiated vendor contracts to minimize expenses. Managed Video on Demand test program. Managed $10m PPV/VOD budget.

Director of Programming, Request TV, 1993 to 1998. Multi-million dollar cable programming network. Negotiated license agreements. Scheduled 35 channels. Worked with marketing to engineer promotional stunts.

Early Career: Manager of Programming, Request, Manager of Sales Analysis, Request, PPV & Promotions, Prime Cable, and Product Manager, Paragon Cable, PPV Coordinator, Paragon Cable.