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Asst Manager Marketing /Brand Resume


Contact Candidate


Name:

Biju

Location:

Singapore

Experience:

Willing to Relocate:

Willing to Travel:

Most Recent Job Title:

Asst Manager Marketing /Brand

Personal Website:

Objective:

Find a suitable position in Marketing / Management in a growth-oriented company, which offers challenging responsibilities and the potential for advancement. [FMCG Marketing]

Resume Text:

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a growth-oriented company, which offers challenging responsibilities and the potential for advancement.


CAREER PROFILE

• WRIGLEY INDIA PVT. LTD, CHENNAI ,INDIA March 2004 – Dec 2006

Territory In charge [Mktg &Merch]

The Wm. Wrigley Jr. Company is a recognized leader in the confectionery field and the world\'s largest manufacturer and marketer of chewing gums. This US based MNC is holding one of the topmost positions in the FMCG sector in India.

My Responsibilities:

1. Assisting in managing Brand Development operations
2. Managing the marketing team.
3. Relationship management with customers.
4. Managing Institutional Marketing.
5. Developing and managing all Merchandising Activities.
6. Promotional Program management.
7. General administration works.


• PEEYEM FOOD PRODUCTS PVT. LTD, BANGALORE ,INDIA June 2002 – February 2004

Asst. Manager- Marketing – (Ksheera Energy Drink)

This company deals with the production and marketing of dairy products in Karnataka state in India.

My Responsibilities:

1. Reporting to the Marketing Manager.
2. Assisting in the developing, implementing and managing product development operations.
3. Assisting in various aspects of marketing operations, including forecasting, planning and implementation.
4. Handling the marketing activities including event management and promotional programs.
5. Responsible for relationship management with key outlets.
6. Work closely with marketing and merchandising team.







• PEEYEM FOOD PRODUCTS PVT. LTD , BANGALORE ,INDIA Dec 2000 – May 2002

Marketing Officer

This company deals with the production and marketing of dairy products in Karnataka state in India.


My Responsibilities:

1. Developing the dealer net work
2. Supervision of marketing executives and sales people.
3. Key accounts supervision
4. Managing the merchandising in the key outlets.
5. Innovative marketing programs





• S.K.V. PHARMA PVT. LTD, KERALA, INDIA June 1997 – July 1998

Business Executive

An Ayurvedic Pharma company in the business of producing and supplying ayurvedic medical products.

My Responsibilities:

1 Marketing Ayurvedic Pharma products through the dealer network.
2 Expanding the dealer network.





PROJECTS DONE


• Milma, Kollam Dairy, Kerala (Management Trainee) May 1999 – July 1999

To highlight the levels of consumer perceptions about Milma Butter in the coastal areas of Kollam District of Kerala State in order to improve the levels of customer satisfaction.


• Alert Fire Services, Bangalore (Management Trainee) February 2000 – April 2000

To study the customer satisfaction regarding Alert Fire Services with special reference to fire extinguishers.









EDUCATIONAL PROFILE


• Master’s Degree in Business Administration [ MBA] from Madurai Kamaraj University, 2000

[Life time member of All India Management Association (AIMA)]

• Bachelor of Arts in Economics from St.Berchmans’College, Mahatma Gandhi University, Kerala, 1997

• MS Office Applications.

• Undergoing Post Graduate Diploma in International Business [PGDIB]



LINGUISTICS

English, Indian regional languages (Malayalam, Tamil)


INTERESTS

Music (listening), Movies, Keeping fit, Reading.



PERSONAL DETAILS

Date of Birth : 5th February 1975
Marital Status : Married
Passport Number : E 2631655. Place of Issue : Cochin
Date of Issue : July 03, 2002 Date of Expiry : July 02, 2012




REFERENCES


Mr. M.S. Nagaraj
Area Manager - Merchandising & Marketing
Wrigley India pvt ltd
Phone # - +91-9972047416

Mr. Prince
Assistant Manager – Merchandising & Marketing
Wrigley India pvt ltd.
Phone # - +91-9886693536










MY ACHIEVEMENTS




1 WRIGLEY’S IN NON CONVENTIONAL OUTLETS

SEA SHELLS – Opened sales of Wrigley’s sugar free products in non -conventional outlets in the metro. The renowned eat joint at Greams road in Chennai [Metro city in India] is opened for selling Wrigley’s new brand ORBIT. For making brand awareness and sales at a time, introduced a compact tissue stand with the benefits of using orbit on one side and the hotel menu on the other side.



2 MARKETING CAMPAIGN

A wide campaign organized at 5 major Bharath Petroleum outlets in Chennai in order to make this brand more established. Bharath Petroleum Company directly permitted to do this campaign. Around 5000 customers tasted and made aware about the product.



3 PIZA CORNER –CHENNAI

Managed free sampling programme and market survey for the brand promotion.



4 EFFECTIVE MERCHANDISING

Designed new dispensers and caption boards for specified brands at the key outlets.


5 LAND MARK @ SPENZOR PLAZA

Opened LAND MARK- The most celebrated consumer product retail outlet at SPENZOR PLAZA for selling the entire Wrigley products.



6 APOLLO HOSPITALS- CHENNAI.

World’s renowned Health Care Organization - APOLLO HOSPITALS.
Opened the entire outlets inside the APOLLO HOSPITALS in Chennai city for selling the Wrigley products.







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