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adiba
US
Director
I am seeking a senior-level position that leverages my strategic marketing and knowledge management expertise. My experience prepares me to play a leadership role in developing and executing effective online knowledge management and business development strategies that are aligned with the overall business goals of a Fortune 500 organization. I also offer proven ability to take ambitious IT and business acquisition projects from conception to implementation. I bring a proven record of effective leadership of business acquisition strategies, managing large-scale projects and staffs; planning and executing diverse web-based marketing and communications initiatives. With five promotions in seven years (moving from entry-level to national responsibilities), I bring professionalism and energy along with project and staff management capabilities.
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ased marketing and communications initiatives. With five promotions in seven years (moving from entry-level to national responsibilities), I bring professionalism and energy along with project and staff management capabilities.
EDUCATION Rutgers University, May 1996
Masters in Communications and Information Studies
Karachi University, October 1994
Masters in English Literature
EXPERIENCE KPMG LLP Intranet Properties & Infrastructure, January 2004 Present Montvale, NJ
Director, Content Mapping & Business Requirements
Owing to my unique skill set (effective use of channels and mediums, strategic business development, and effective communications); I was selected to lead the development and implementation of a firm wide knowledge management strategy for use in the new Portal initiative. Responsibilities include developing business requirements for the Portal by conducting focus groups and user interviews and surveys to understand content needs and align them to the Firms go-to-market strategy.
Create and lead the implementation of an integrated knowledge management strategy working closely with business and process owners.
Lead the move of the external U.S. Web site to the new Global IT platform and provide strategic input from the business perspective on the Global Portal Initiative currently underway.
Develop a firm wide Taxonomy for the US firm and lead the integration of the taxonomy to the back-end system to facilitate a seamless user-experience and optimize the search functionality.
Manage the external website for the Firm working closely with the Global team to ensure seamless content leveraging processes. Currently in the process of developing the strategy for the complete revamping of this site to make it effective.
National Proposal Development Group, August 2000 December 2003 Montvale, NJ
Senior Director, Proposal Edge, January 2002 2004 Montvale, NJ
Director, Proposal Edge, July 2000 December 2001 New York, NY
Manage Proposal Edge, a web-enabled system that supports the sales and marketing activities of the entire U.S. Firm, providing targeted content for all marketing initiatives (including complete proposals and presentations), and guidance regarding go-to-market strategy and tactics.
Responsible for the entire redesign and build of the current system to closely mirror the business development plans for Audit, Tax, and Risk Advisory Services for the entire U.S. Firm. Also serve as resource to numerous KPMG International practices, currently developing similar systems for their practices.
Work directly with Vice Chairman Global Marketing, and senior management to ensure that the system supports the overall marketing strategy of the Firm. Recommend appropriate changes and enhancements that mirror the Firms sales and marketing goals.
Recently completed a review of all International Executive Services proposals over the past three years to analyze key decision criteria. Report submitted to the newly appointed Partner-in-charge for the practice.
Work with the Global Vice Chair for marketing to secure additional funding for system upgrade and expansion. Develop and present to management project plan for build and ongoing maintenance.
Manage the work of nine IT consultants from Arc eConsultancy and KPMG; as well as 15 senior writers who developed content for the system. Managed a $1.2M project budget and completed the project on time and under budget. Today, I manage a staff of six senior professional writers and project organizers. Further expansion of the Group is planned and budgeted.
Ensure the strategic direction, quality, and accuracy of all content posted on the system.
Manage work under rapidly changing situations and deadlines as sales strategies evolve,
deadlines shift, and resources change.
Manager, National Proposal Group, June 1998 June 2000 New York, NY
Responsible for developing proposal strategy and corresponding messaging for KPMGs premier targets. Coached senior partners and managers in oral presentation skills.
Completed a two-month secondment to KPMGs Global Markets practice in London to
develop the first global proposal guidelines manual for use by all KPMG Member Firms.
Assistant Manager, National Proposal Group, June 1997 June 1998 New York, NY
Managed large Audit and Tax proposals to clients like General Electric, Bankers Trust, World Bank, IBM, and New York Presbyterian Hospital System. Wrote, edited, and coordinated the design and production for these proposals.
Communications Coordinator, National Proposal Group, January 1996 June 1997 New York, NY
Wrote, researched, and managed large proposal initiatives.
Responsible for providing prompt and accurate information to all KPMG international offices as needed. Created a database of qualifications for use in proposals.
The News International, 1992 1994 Karachi, Pakistan
Associate Editor
Managed a weekly magazine focused on womens issues. Wrote articles, solicited content from contributors, and oversaw design and production.
Developed marketing strategies to increase circulation and advertising.
Coordinated seminars focused on social issues for the International Communications Network (ICN), and developed a monthly supplement published in The News.
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